QUALITY CHECKS - MYSTERY CHECKS
During an anonymous stay of a qualified adviser of OCEANROAMERS in your house, the offers, services and quality standards will be analysed from a guest's point of view and a detailed report will be handed out to you.
"Mystery check" and compilation of a SWOT profile
The drawing up of a detailed report in order to assess your services
Quality assessment in comparison with the quality of competitors
Suggestions for improving your services
Implementation of standards in the operating process
The efficient measurement of operating results and the monitoring of the development of figures allows for a rationalization and reduction of costs and quick reactions to unforeseen problems and deviations.
A range of bookkeeping data, occupancy figures and other information for the introduction of controlling provide the basis for our consulting work, and will continuously be available for analysis and evaluation.
The drawing up of a specific controlling system for the business
Introduction of cost management
Monthly evaluation of accounting data through a comparison of the budgeted versus the actual figures
Evaluation of concrete control measures for result optimization and improvement of productivity and profitability through the introduction of targeted organisational measurements
Determination of bankable figures, which are conform with the business, and drawing up of a short-term income statement, the budget and finance plan, and the cash-flow calculation
WATER SPORTS PERFORMANCE REVIEW AND MANAGEMENT
The aim of water-sports Performance Management is to realize measurements, recommended after a detailed business analysis, in a long-term strategic cooperation, and thereby continuously increase and guarantee the value of the services and the area. Hereby, all operating processes and data get analysed in detail in advance, and a structural assessment of the property takes place, which is essential for the assessment of the business.
With a team of experts, OCEANROAMERS assumes future-oriented planning and controlling, which focuses on goals and strategies. Depending on the business operation - hotel managed by owners, management or lease contract, the service range will be individually adapted to the requirements of the customer, but mainly includes the following:
BUSINESS ANALYSIS / BUSINESS CHECK
During the course of the business check, the hotel is assessed based on its hardware and software offer.
The business check includes the following services:
Detailed inspection and testing of plans for an analysis of the infrastructure
Mystery guesting to check the service quality from a guest's point of view
Overview of the market position
Check of the marketing appearance and advertisement instruments,in-house communication means and website
Detailed assessment of management / lease contract including:
Determination of potential and risks
Assessment of contract conformity
Revision and evaluation of the economic figures on the basis of the annual accounts and economic data of the last three years
Information about significant deficiencies and renovation requirement
Analysis of investments, maintenance and repair works over the last three years
Analysis of the 5-year investment plan
SWOT analysis of the business and sector rating
Summary and drawing up of an optimization concept with area-related action recommendations and notes
CONTINUOUS PERFORMANCE MANAGEMENT
Through the introduction of continuous analysis and control in the monthly hotel performance management, a rationalization and reduction in individual areas is made possible, and a quick reaction to unforeseen problems and deviations is guaranteed. Thanks to our international experience in water-sports management and diving center development, as well as sector-specific figures, we are able to prepare, analyse and effectively implement data in cooperation with the hotel management.
STRATEGIC CONSULTING / TURN-AROUND
During strategic advice we make an active intervention in the business operation in order to implement the business optimization as quickly, efficiently and professional as possible. Required restructuring and optimization measures are discussed and decided in close cooperation with the customer after an in-depth business analysis.
Due to the complexity and uniqueness of each business structure, we are unable to define a standard product for this service. A team of experts will be available for the implementation of various measures.
Water Sports properties anf Equipment Evaluation
The study includes the following main topics:
Documentation of the basics in order to guarantee the transparency of actions and assessment steps. The background of the assessment, the order and the method and processes will be documented.
Analysis of the object to be assessed through an object description, examination of the building and its condition with photo documentation, assessment of other conditions which have an influence on the value, and preparation of economic figures of the existing business.
Analysis of position and location, whereby the macro and micro location will be assessed and judged
Evaluation of the existing water sports and hotel market
Analysis of the current positioning of the hotel through a product evaluation
Interview with the hotel management in order and it's offers to get to know possible development tendencies from the manager's point of view and to check plausibility afterwards
Summary of the actual analysis within a SWOT profile (strengths and weaknesses)
Result preview calculation for the next 10 years with drawing up of bankable figures and drawing up of a cash-flow calculation
Detailed analysis of the water-sports management contract
Marketing - Consulting / Coaching
Thanks to our yearlong consulting service in the marketing area, OCEANROAMERS and it's Sub Division Dive The Web Creations are competent partners with regard to distribution and marketing issues.
Marketing actions, which are required in order to reach the target markets and groups, are determined and planned during regular meetings.
Definition of a rough marketing strategy and marketing plan: definition of target markets and groups, product and price policy, marketing instruments, communication and distribution planning, coordination of the realization of all activities that are defined in the marketing plan and budgeting.
Support and advice when choosing photographers, briefing organisation and coordination of the image taking for planned marketing activities. Realization or improvement of the internet platform as a contact platform
Coordination of print media and communication instruments and internal communication instruments
Coordination and organisation of the promotional mailings
Trade fair management - organisation and coordination of fair events
The basis of the marketing and distribution policy, which is decisive for the success of the hotel, is set prior to the opening.
Strategic determination of an attractive touristic product
Determination of price structure based upon current market and empirical values
The drawing up of the brand launch and evaluation of Â guidelines for the operative marketing instruments, Â as well as their realization
The drawing up of guidelines for the internet presence
The drawing up and realisation Â of a comprehensive marketing and media plan
Definition of the strategic distribution and marketing partners
Web Marketing and Online Editorials
Through continuous web marketing in close cooperation with the customer, a qualified "web consultant" will realize the determined actions and continuously advise the customer in relation to any questions regarding the internet. The consulting offer includes the following services:
Web check and marketing planning
Web services and online editorials
Website optimization, e-mail promotions, media buying, performance optimizationâ€¦
Social media management