oceanroamers

Providing management & consulting services to the marine, diving and tourism industries since 2003.

Opinion: Well Done, Billabong. Seriously, Well Done.

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This is what the Billabong landing page looked like that inspired Karen Knowlton’s scathing piece. It’s since been changed. Photo: Billabong You may have read the flood of outrage recently surrounding images on Billabong’s website. A post by Karen Knowlton, irritably titled “Fuck you Billabong. Seriously, fuck you.” appeared on Medium. In it, she expressed her disgust at imagery featured on the site. Billabong had featured a male surfer boosting an air to advertise their men’s range, whereas on the women’s side a female posed in a bikini. Knowlton asserted that this was a highly inappropriate way to sell women’s surf apparel. Her complaint went viral. She wrote about it again here . Billabong addressed it and responded to the critique. Yesterday, Keala Kennelly, a former Billabong surfer and champion of big wave surfing, weighed in with some thoughts of her own. Chances are you know who Billabong is. They...
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