Shares have become the social media marketing equivalent of gold, especially for small businesses. Each share is a chain reaction where brand messaging is relayed to an entirely new audience, which can greatly help generate leads and sales. As it stands, Facebook is the undisputed king of social shares, making up for over 90 percent of shared articles in the first half of last year. Shares are what can bring brand messaging to a worldwide level. Take Poo-Pourri for example: they started off as a small company that sold toilet deodorizers, not exactly the most glamorous or exciting product. But after releasing some humorous video content, they quickly gained popularity. One of their YouTube videos boasts over 39 million views! So what are the tips and tricks to help boost your content strategy and take engagement to the next level, like Poo-Pourri? 1. Create compelling headlines One of the most important elements, if not the most important,...