oceanroamers

Providing management & consulting services to the marine, diving and tourism industries since 2003.

Top 10 Essential Steps to Take Before Launching a WordPress Website [Infographic]

How do you prepare a WordPress website before launching it to your audience? It is often recommended to perform certain essential steps such as installing important backup, security and caching plugins. In this article, we present to you a handy infographic which lists down top 10 essential actions one must take before launching a WordPress website. As soon as you install WordPress for your site, the first few things that you may want to do is to make the WordPress installation more secure along with setting up a regular backup. Similarly, setting up page caching is important in order to accelerate the speed at which the web pages are delivered from your website to your readers. Find below all such important actions that are needed to be done before you choose to launch your WordPress website. The following  WordPress Setup Checklist is prepared by the team behind TemplateFlip and they...
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How to Start Your Own Business Using Any 1 of These 12 Marketing Skills

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Maybe you want to start a business . But maybe you don't want to quit your full-time job -- at least not yet . You're trying to find a side hustle , but you're not sure where to start. If you have marketing skills , the following is exactly where you can start. This a guest post from Jake Kurtz , a media professional, digital expert, and writer from Tampa who helps businesses create and distribute helpful, shareable content. Here's Jake: Sometimes, regardless of what you're is making at your full-time job, it just doesn't feel like enough. If you're like me, you're a little obsessed with how much money you're bringing in. Maybe you have an Excel sheet or Google doc template that lists out your expenses and keeps track of your income, so that you can at least have a general idea of where you're at by the...
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The importance of Visual Content in your Marketing Strategy

Tom More is CEO and Founder of Slidely , a popular creator of Slideshows, videos and imagery. A picture is worth a thousand words, and when it comes to capturing your audience’s attention, you want to take full advantage of every chance to communicate your message. Short attention spans  have made lengthy explanations less effective – so how do you keep interest? Show, don’t tell.  Use effective visuals to power up your communications, boost engagement, and spark up your social media. Here’s why you must integrate visual content into your marketing strategy and communications. An apple a day helps memory stay: why are visuals important? If a message is released to the public but no one remembers it, did it really happen? Communicating does no good if it’s not retained by your audience. Today, it’s easy for information to get lost or ignored if it’s not in a digestible format. Integrating visual...
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Does Facebook Ads really generates ROI? People are tired of ads...

Facebook Ads have revolutionized the world of advertising by making the process easier. We’re already familiarized with its interface and everyone with a facebook profile and fan page can have access to it. Facebook brought paid advertising opportunities to big and small companies regardless of their budget. But, what about conversions and Return Of Investment? Is Facebook Ads really delivering that kind of revenue it promises? I would say it depends. Due to all the information we give freely to Facebook when we open our personal profiles, this social network has a big database of our interests, demographics, migratory movements, hobbies, idols, education, among others. Ad targeting is easier and more effective, and it’s more accurate to know how many people match our targeting criteria for a specific campaign.   A social platform In terms of reach, Facebook is a big tool to increase awareness whatever the objectives of your...
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Top 10 Blogging Groups on LinkedIn to Promote content and Increase Website Traffic

Promoting your content through social media is a great idea, but you must have a big platform for content promotion. LinkedIn is one of the best social media network for content promotion. But if you haven’t thousands of connections, your promotion through LinkedIn may not give expected results. You have to build huge LinkedIn connection to achieve the best results, but doing this may take a lot of time. The level of promotions depends on your network and it must be big enough. But if you are a beginner and want to promote your content on LinkedIn, you can join some blogging groups on LinkedIn. Promoting your content on LinkedIn groups can boost organic traffic of your site. If you have a local business and you are doing well then you can even get a local address for your business by using a parcel forwarding address . This way, your...
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15 March 2017
I can just see Cousteau the father of diving turning in the grave. After the disastrous management of the Calypso by the late captain's last wife, now the last bastion of Cousteau's legacy Aqualung ha...
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23 February 2017
After the 20th shark attack off Reunion Island since 2011 occurred earlier this week, the world’s greatest surfer made a comment that “there needs to be a serious cull on Reunion and it should happen...
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23 May 2017
A Red Sea diving liveaboard had to be evacuated on Saturday, 13 May after what appeared to be a galley fire broke out. According to one of the 23 guests, who were left with few possessions between th...
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19 May 2017
PADI CEO Releases Statement on New Owners Story brought to you by DIVEMAGAZINE The Professional Association of Dive Instructors (PADI) was sold in March this year to a private consortium known only a...
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19 May 2017
We take a look at the best diving movies of all time, from thrilling underwater epics to Hollywood blockbusters featuring incredible subaquatic scenes. The underwater realm struggles t...
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12 April 2017
March 15, 2017 at 9:19 PM Researchers have created a new model for predicting decompression sickness after deep-sea dives that not only estimates the risk, but how severe the symptoms are likely to b...
1831 Hits