oceanroamers

Providing management & consulting services to the marine, diving and tourism industries since 2003.

5 Simple Tips for Small Business to Boost Social Shares

Shares have become the social media marketing equivalent of gold, especially for small businesses. Each share is a chain reaction where brand messaging is relayed to an entirely new audience, which can greatly help generate leads and sales. As it stands, Facebook is the undisputed king of social shares, making up for over 90 percent of shared articles in the first half of last year. Shares are what can bring brand messaging to a worldwide level. Take Poo-Pourri for example: they started off as a small company that sold toilet deodorizers, not exactly the most glamorous or exciting product. But after releasing some humorous video content, they quickly gained popularity. One of their YouTube videos boasts over 39 million views! So what are the tips and tricks to help boost your content strategy and take engagement to the next level, like Poo-Pourri? 1. Create compelling headlines One of the most important elements, if not the most important,...
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How Facebook Videos Can Boost Your Social Media Campaign

The popularity of video in marketing has risen in recent years. Here at Sparkhouse  in southern, California, we aren’t aware of a decrease in literacy (though the replacement of emoticons for words might say otherwise), but perhaps it tickles a certain part of the brain that enjoys the easiness of visual stimulation over reading all those words on that tiny screen. At any rate, companies would be smart to take full advantage of this marketing trend. We think a good place to start with this topic is on the subject of social media. Video is popular. Social media is popular. Why not combine them? It just seems like a logical progression from there. Using video for social media marketing is a powerful tool for building your brand and reaching your clients. So why aren’t you doing it already? No one ever opens up their Facebook app so that they can see...
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5 Applications of Big Data in Social Media Marketing

The use of big data in social media can be a game changer if you have the ability to design consumer preferences that will attract clients and lead to sales. There are several ways you can apply big data in social media to achieve success. Vision Recognition When you use big data in social media to recognize images in the pictures, it can give assistance with generating custom classifiers. After uploading a photo, the application returns terms that represent the things it has found in the photo such as events or objects. You can train your app on specific image sets like logos for recognizing customized images in real-time. This method will help you as a marketer to detect customers that are posting on your social pages and prompt you to engage. Personality Insights Using big data in social media can help analyze personality attributes from posts like emails and...
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How to Engage With Your Social Media Followers Quickly and Authentically

How do you feel when people comment on your social media posts? Awesome, right? A comment is or some form of engagement is usually a sign that people love your social media content . And it’s important to reciprocate and respond to these interactions. But at the same time, engaging with your followers can be time-consuming. If you are a solo social media manager or a small business owner, you know you don’t have the whole day to engage with your followers. So how can you minimize the time it takes to engage with your followers and still be authentic at the same time? In this post, we’ll share the tactics and tools we use to engage with our amazing social media followers quickly and authentically.  5 creative types of replies you can use If you have been replying to comments and mentions with a thank you, that’s a great...
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4 Best Tools for Social Listening

About 59% of Americans who use social media say that social customer service has made it easier  to resolve customer complaints. And if you’ve ever had someone complain about your brand on social media, that probably doesn’t come as a surprise to you. The thing is, not everyone who has a problem with you will say it right to your face. Roughly 30% of tweets that mention a brand don’t include the brand’s handle . So how do you find out what’s being said about you? Where do you even start? That’s where social listening  comes in. You don’t have time to try and sleuth out every mention across the entire Internet. Between blogs, Reddit, and social media channels, it’s just too much. That’s why you need a top-notch, social-listening strategy. With the right tools, you can know immediately when someone says something positive or negative about you, even if they don’t...
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